Legal

Privacy Policy

This Privacy Policy explains how Paid Attention Limited (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit www.paid-attention.co.uk (“Website”). By using this Website, you agree to the practices outlined below.

1. Information We Collect

We may collect two main types of information when you use our Website:

  • Automatically collected information: Like most websites, we collect certain details through server log files and analytics tools. This may include your IP address, browser type, Internet Service Provider (ISP), date/time of visit, referring/exit pages, and click activity. This helps us analyse trends, administer the site, and improve your user experience.
  • Information you provide directly: If you submit an enquiry, subscribe to our newsletter, or contact us through the Website, we may collect your name, email address, and any other information you provide. We will only use this for the purposes stated at the time of collection.

2. Use of Google Analytics

We use Google Analytics to understand how visitors engage with our Website. This service collects information anonymously to identify usage trends without identifying individual users. For more details on how Google Analytics handles data, see Google’s Privacy Policy.

3. Cookies

Our Website uses cookies to improve your browsing experience, remember your preferences, and analyse traffic.

Cookies may be set by us or by third-party providers (such as advertising networks). These may collect non-personally identifiable information like your IP address, browser type, and general browsing activity to help tailor content or advertisements.

You can control or disable cookies via your browser settings. Please note that blocking cookies may affect how some features of our Website work.

4. Third-Party Advertising & Tracking

We may display third-party advertisements on our Website. These advertisers may use cookies, web beacons, or similar technologies to:

  • Deliver ads relevant to your interests
  • Measure the effectiveness of campaigns
  • Carry out geotargeting (showing localised ads based on location)

We do not control the cookies set by third parties. You can opt out of interest-based advertising through the Network Advertising Initiative’s opt-out page.

5. Your Choices

You can:

  • Disable cookies in your browser settings
  • Use opt-out tools provided by advertising networks
  • Withdraw consent for marketing emails by clicking “unsubscribe” in our communications

Please note: deleting cookies does not permanently opt you out of advertising programmes - cookies may be re-set when you revisit participating sites.

6. How We Use Your Personal Information

We will only use personal information for:

  • Responding to enquiries and providing requested services
  • Sending newsletters or updates (if you have opted in)
  • Improving Website performance and user experience
  • Complying with legal obligations

We will never sell, rent, or share your personal details with unrelated third parties for marketing purposes without your consent.

7. Data Security

We take reasonable steps to protect your personal information from loss, misuse, and unauthorised access. However, no method of online transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Consent

By using this Website, you consent to the collection, processing, and storage of your information as described in this Privacy Policy.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us via our online contact form or by email at Laurence@paid-attention.co.uk.