Privacy Policy

Paid Attention Limited (“Paid Attention”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit www.paid-attention.co.uk, contact us, or otherwise interact with our business.

We handle personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR), as applicable.

1. Who We Are

Paid Attention Limited is a UK-based media planning and buying agency.

Company name

Paid Attention Limited

Company number

16484312

Registered office

31 Wilmslow Road, Cheadle, Cheshire, SK8 1DR, United Kingdom

Website

https://paid-attention.co.uk

Contact email

Laurence@paid-attention.co.uk

For questions about this Privacy Policy or the way we handle personal information, please contact us using the details above.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our website and business.

Information you provide to us

If you contact us through our website, email us or otherwise make an enquiry, we may collect information such as:

• Your name.
• Your email address.
• Your telephone number, if provided.
• Your company name and job title, if provided.
• Details of your enquiry, project or business requirements.
• Any other information you choose to provide.

We use this information to respond to enquiries, discuss potential projects, provide requested information and maintain business communications.

Information collected automatically

When you visit our website, certain technical information may be collected by our website hosting provider or other services operating on the site. Depending on the configuration of those services, this may include:

• Your IP address.
• Browser type and version.
• Device and operating system information.
• Pages visited and interactions with the website.
• The date and time of your visit.
• The website or source that referred you to us.

We use this information where necessary to operate, maintain, protect and improve our website.

The information collected will depend on the technologies and services actually enabled on the site.

3. How We Use Your Personal Information

We may use personal information for the following purposes:

• Responding to enquiries: To answer questions, discuss potential projects and provide information you have requested.
• Providing our services: To communicate with clients, prepare proposals, plan campaigns and deliver agreed services.
• Managing business relationships: To maintain contact with clients, suppliers and prospective business partners.
• Operating our website: To monitor performance, troubleshoot technical issues and improve the website where appropriate.
• Marketing communications: To send marketing emails or newsletters where we have the necessary permission or another lawful basis under applicable law.
• Legal and regulatory obligations: To comply with applicable legal requirements and protect our legitimate business interests.

We will only use your personal information where we have an appropriate lawful basis for doing so.

4. Our Lawful Basis for Processing

Under UK GDPR, we must have a lawful basis for processing personal information.

Depending on the circumstances, these bases may include:

• Legitimate interests: Where processing is necessary for our legitimate business interests, such as responding to relevant business enquiries, managing professional relationships, maintaining website security or developing our services, provided those interests are not overridden by your rights and interests.
• Contract: Where processing is necessary to enter into or perform a contract with you, or to take steps you request before entering into a contract.
• Consent: Where you have given consent for a specific purpose, such as certain optional cookies or electronic marketing where consent is required.
• Legal obligation: Where we need to process information to comply with a legal or regulatory requirement.

The lawful basis will depend on the specific processing activity. Where we rely on consent, you can withdraw it at any time.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support its operation and, where enabled, understand how visitors use the site.

Cookies are small text files stored on your device. They can serve different purposes, including:

• Strictly necessary cookies: Required for the website to function or to provide a service you have requested.
• Analytics cookies: Used to understand how visitors interact with the website and identify opportunities to improve it.
• Functional cookies: Used to remember preferences or settings, where applicable.

We will seek your consent before setting non-essential cookies or using similar technologies where required by PECR.

You can manage your cookie preferences through any cookie settings tool available on our website. You can also manage cookies through your browser settings, although blocking certain cookies may affect website functionality.

Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn.

6. Analytics and Website Performance

We may use website analytics or performance tools to understand how visitors use our website and help us improve its content, functionality and performance.

Where such tools are used, the information collected and the way it is processed will depend on the provider and the configuration of the service.

We will obtain consent for analytics cookies or similar technologies where required by PECR. Where personal information is processed through analytics services, we will also ensure that an appropriate UK GDPR lawful basis applies.

We do not use website analytics information to identify individual visitors unless this is expressly disclosed and we have a lawful basis to do so.

7. Marketing Communications

We may communicate with clients, prospective clients and business contacts about our services, relevant industry developments or other business-related matters.

We will send electronic marketing communications in accordance with applicable data protection and electronic marketing laws, including PECR.

Where consent is required, we will obtain it before sending marketing emails. Where a relevant business-to-business marketing communication is permitted under applicable law without consent, we will ensure the relevant requirements are met.

You can opt out of marketing emails at any time by using the unsubscribe link included in the email, where available, or by contacting us directly.

Opting out of marketing will not prevent us from sending essential service-related or administrative communications where necessary.

8. Sharing Your Personal Information

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our website, manage our business or provide our services. These may include:

• Website hosting and technical support providers.
• Email and business communication providers.
• Website analytics providers, where applicable.
• Professional advisers, such as accountants, insurers or legal advisers.
• Other service providers involved in delivering services you have requested.
• Regulators, public authorities or other parties where required by law.

Where a third party processes personal information on our behalf, we will take appropriate steps to ensure that the information is handled securely and in accordance with applicable data protection requirements.

We do not authorise third parties to use personal information we share with them for their own unrelated marketing purposes.

9. International Transfers

Some of the service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that any transfer is made in accordance with applicable data protection law. This may include relying on UK adequacy regulations, appropriate safeguards or another lawful transfer mechanism, where required.

Further information about relevant safeguards can be requested using the contact details in this policy.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including meeting legal, accounting or reporting requirements.

Retention periods will vary depending on the type of information and our reasons for holding it.

For example, we may retain enquiry correspondence for an appropriate period to manage business relationships and follow up on potential projects. Client and financial records may be retained for longer where required by law.

When personal information is no longer needed, we will take appropriate steps to delete it or securely dispose of it.

11. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically is completely secure. While we take appropriate precautions, we cannot guarantee the absolute security of information transmitted through the internet.

12. Your Data Protection Rights

Under UK GDPR, you may have the right to:

• Access the personal information we hold about you.
• Rectify inaccurate or incomplete information.
• Erase your personal information in certain circumstances.
• Restrict how we process your personal information in certain circumstances.
• Object to certain types of processing, including processing based on legitimate interests.
• Data portability, where the relevant legal requirements are met.
• Withdraw consent where we rely on consent to process your information.

You also have the right to object to direct marketing at any time. If you do, we will stop processing your personal information for that purpose.

To exercise your rights, please contact us using the details in Section 1.

We may need to verify your identity before responding to a request. We will respond within the time limits required by applicable law.

13. Third-Party Websites

Our website may contain links to external websites, including professional directories, social media platforms and business partners.

We are not responsible for the privacy practices, content or security of external websites. If you follow a link to another website, you should review its privacy policy before providing personal information.

14. Children’s Privacy

Our website and services are intended for business and professional audiences. We do not knowingly collect personal information from children through our website as part of our ordinary business activities.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, business practices or legal obligations.

Any revised version will be published on this page, together with an updated revision date.

16. Complaints and Contact Details

If you have questions about this Privacy Policy or how we handle your personal information, please contact:

Paid Attention Limited
31 Wilmslow Road
Cheadle, Cheshire
SK8 1DR
United Kingdom

Email: Laurence@paid-attention.co.uk

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, if you are concerned about how your personal information has been handled.

You can find further information on the ICO’s website: https://ico.org.uk/.